Brand Manager – Corporate Brand & Communications

We seek an exceptional strategic leader to spearhead CDB’s Corporate Brand, Communications & Reputation agenda and play a defining role in shaping the institution’s corporate identity, reputation and stakeholder relationships.

This is a high-impact senior leadership opportunity for a seasoned professional who can translate business strategy into a distinctive corporate narrative, strengthen institutional trust and influence how CDB is perceived and experienced by its diverse stakeholder ecosystem.

Job Profile

• Lead the development and execution of CDB’s Corporate/Master Brand Strategy

• Strengthen CDB’s corporate positioning, purpose, narrative, personality and brand equity

• Lead corporate communications, PR, media relations and reputation-building initiatives

• Develop compelling corporate narratives around CDB’s business performance, innovation, sustainability, people and contribution to Sri Lanka

• Drive executive visibility and thought leadership for the MD/CEO and senior leadership

• Oversee communications for CSR, sustainability, financial inclusion and social-impact initiatives

• Partner with HR to strengthen CDB’s Employer Brand and Employee Value Proposition

• Shape CDB’s corporate digital and content strategy across relevant platforms

• Strengthen internal communications and employee brand advocacy

• Direct communication strategies for strategic partnerships, sponsorships and institutional events

• Develop and maintain issues, crisis and reputation-risk communication frameworks

• Use research, analytics, social listening and emerging AI-enabled communication capabilities to strengthen brand and communication effectiveness

• Manage agencies, budgets, performance measurement and corporate brand governance

Qualifications, Skills and Experience

• Bachelor’s degree or professional qualification in Marketing, Corporate Communications, Public Relations, Business Management or a related discipline

• 6–8 years of relevant experience in brand management, corporate communications, PR, reputation management or related areas

• Strong experience in corporate branding, PR/media relations and corporate storytelling

• Proven experience in executive communications and senior stakeholder engagement

• Exposure to sustainability, CSR, employer branding and digital communications

• Strong written, verbal and presentation skills

• Excellent judgement, discretion and attention to detail

• Experience in banking, financial services, non-bank financial institutions (NBFIs) or another regulated industry is advantageous

• A CIM, CIPR, MBA or other relevant postgraduate or professional qualification is also an advantage.