Brand Manager – Lending & Business Portfolio

We seek an exceptional marketing professional to lead CDB’s Brand, Growth Marketing & Customer Acquisition agenda across its lending and business portfolio, driving sustainable business growth through customer-centric and data-led marketing strategies.

This is a high-impact opportunity for a commercially driven marketer who can translate business objectives into compelling customer propositions, accelerate acquisition and conversion, strengthen product growth and leverage digital, CRM, data, AI and strategic partnerships to deliver measurable business outcomes.

The ideal candidate is a strategic, data-driven and commercially focused marketer who can combine brand building, customer insight, digital acquisition and business performance to deliver sustainable growth.

Job Profile

• Develop and execute marketing strategies aligned with business and portfolio growth targets

• Lead brand, product positioning, propositions and go-to-market strategies

• Drive integrated campaigns across digital, social, CRM, branch, activation and traditional channels

• Manage customer acquisition funnels from awareness and lead generation through application, approval and conversion

• Deliver performance marketing, data-led segmentation, CRM, personalisation and marketing automation

• Work closely with Business, Sales, Branches, Digital, Data and Operations teams to improve conversion and customer journeys

• Identify partnership and ecosystem opportunities to generate incremental business

• Manage marketing budgets, campaign ROI/ROMI and commercial performance

• Leverage AI, analytics and experimentation to improve marketing effectiveness and customer lifetime value

Qualifications, Skills and Experience

• Bachelor’s degree or professional qualification in Marketing, Business, Finance, Economics or a related field

• 6–8 years of relevant marketing experience, with at least 3 years in a managerial, brand, product or growth marketing role preferred

• Experience in banking, finance, fintech, leasing, lending or automotive finance is strongly preferred

• Strong experience in digital/performance marketing, customer acquisition and lead generation

• Proven ability to work with Sales, Business and Distribution teams

• Exposure to CRM, analytics, product development, partnerships and digital customer journeys will be advantageous

• A CIM, MBA or other relevant postgraduate qualification is also an advantage